A man riding a horse. He seems to be in a hurry.
A friend of him standing by the sidewalk ask him:
- Where are you going?
And the man on the horse said:
- I don’t know! You may ask the horse.
It happens all the time. And everybody is like following the “world wide hurry”.
World Webbing makes us connected. Being connected makes us more stimulated. Being more stimulated makes us more anxious to know more and more. There are so many information’s and tasks at the same time, that you don’t have time to think, just turn on the auto-drive, and go on the flow or, in this case, the horse.
Of course, I’m not blaming the Internet or the computers. They are just a consequence of a new humanity behavior.
When we are designing something, some times we do it in a very automatic way. We need to design it fast to turn it in, thus, we become like robots. We simply don’t think. And here is the problem: We stop thinking.
But, hey, we aren’t designing products for horses.
Try to be agile without a horse.
In this way, I remember Tim Brown urging designers to think big: