As organizer and art director of a TEDx Event in City of God, one of the largest slum in Rio de Janeiro, I created a website and took some photos for the website launch. For this project, we often visited City of God in order to understand that community, engage and offer them the best content in a TEDx event.

The Story Behind

As many TEDx projects, the team should work on different approaches: communication, website, production, scenario… The challenge is bigger when we are focusing on a special community, as a favela that has been stereotyped by violence for many years. In these cases, a human-centered design is needed in order to understand and get closer to that community.
I will post more about this project soon.

Credits
Interaction and Visual Designer_ Marianne Abreu
Information Architect_ Paulo Coimbra
Website Development_ Marianne Abreu and Paulo Coimbra
Photography_ Marianne Abreu