Visual design proposal for an award-winning Startup in Rio. This project is competing in the “Interaction South America Challenge 2011″.

With many cars in big cities and cabs driving around, why don’t take advantage of technology and making getting around easier?

The Story Behind

People are strunggling daily with the traffic jam in big cities. For me, it is always a stressful time getting around in some cities like Rio de Janeiro. During a long time wondering how I could solve this problem, I came up with the idea of an smartphone app that helps people get and share a cab on a tap.
During a dinner with friends, I met some smart guys who were building something very similar, called “Easy Taxi”.
At that moment, we started to share ideas for an app that now has many awards. Special credits for them that made everything happen and founded a startup.
Above, you can find my proposal for them and also a promotional video for the app.

_Visual Design Proposal _Marianne Abreu
_Video _Marcel Bernner
_StartUp Project _Tallis Gomes, Marcio William, Rafael Braga, Daniel Cohen